Paper City Coffee Branding

To better support at-risk youth, I suggest Papercity Coffee consider launching a vibrant summer rebranding campaign. Refreshing the visual identity to reflect warmth, inclusivity, and approachability will enhance the project’s overall appeal and align it more closely with the company’s branding goals. This design update is intended to foster a stronger connection with the target audience and generate greater community engagement and enthusiasm among local teens. By making the project more inviting and accessible, the rebranding will effectively support both the project’s mission and Papercity Coffee’s commitment to community impact.