Hi, I’m Elizabeth (Izzy) Bunke
I'm a design specialist and content writer with a passion for creating intentional, functional work that helps businesses tell their story and connect with their audience. My experience spans a diverse client roster, from local nonprofits and arts organizations to home service providers, with day-to-day work that blends website content, visual design, and client communication.
I've been part of the Big Fish Local team since my college internship, and what started as a foot in the door has grown into a role where I get to touch nearly every part of a client's brand, from the words on their homepage to the print piece in their mailbox. I care about doing work that's not just polished, but useful: content that reads clearly, design that serves the message instead of competing with it.
My Approach
Good design starts with listening. Before I open a laptop, I want to understand who a brand is trying to reach and what they're really trying to say. My approach is rooted in curiosity, asking the right questions, digging into the details other people skip, and giving every project the same care I'd want if it were my own business. That's what keeps me coming back to this work: the chance to take something a client can feel but can't quite put into words, and give it a shape.
On a team, that shows up as someone who bridges the gap between strategy and execution. I've spent my career working alongside developers, marketers, and clients directly, so I know how to translate a vague ask into a clear brief, and a clear brief into something that actually ships. I bring both a design eye and a writer's instinct to the table, which means fewer handoffs and fewer things lost in translation.
Design & content
I don't treat design and content as separate disciplines, and I think that's where a lot of projects lose momentum. A beautiful layout with weak copy falls flat because visitors skim right past it, and great writing buried in a clunky, hard-to-navigate page never gets read no matter how well it's written. I build both together from the very first draft, thinking about hierarchy and flow at the same time I'm thinking about word choice and tone. That means the words and the visuals are always doing the same job: guiding someone toward a decision, not just filling space.
Lasting impact
Whether it's SEO-minded content that keeps showing up in search months after it's published, a website that's genuinely easy to use so visitors become customers instead of bouncing, or a brand story with enough personality that it sticks with someone after they've closed the tab, I measure success by what's still working long after the project wraps. A launch day is a milestone, not the finish line. The real test is whether the site still ranks, the content still converts, and the brand still feels true to who a business is six months or a year down the road. That long view shapes how I approach every project, even the small ones.